GNetwork360 brought companies, destinations, organizations and professionals from different countries together once again in Buenos Aires. But behind the numbers lies a deeper question: when does diversity stop being a statement and become a lived experience?
A few days ago, I attended GNetwork360 in Buenos Aires and, among conferences, meetings, interviews and conversations, one thought stayed with me: we talk a great deal about inclusion, but when does a society actually begin to include?
The 2026 edition brought together professionals from 18 countries, with an agenda of more than 35 conferences involving companies, destinations, public institutions, specialists and organizations. By the end of the two-day event, around 800 business meetings had taken place. This is not a minor detail: the 2025 edition had recorded 639.
What is the value of talking about inclusion if there are no spaces where inclusion can become a real experience?
This is where I find the true value of events such as GNetwork360. Diversity moves beyond being an idea and becomes a shared table, a partnership, a job opportunity, a destination preparing to welcome you, a company reconsidering its practices, or simply a person discovering that they can be who they are without first having to wonder whether they will be safe.
Because tolerance, safety and freedom are not the same thing. A community may be tolerated and still feel the need to measure its words, gestures or expressions of affection. Building inclusion means going one step further: creating the conditions for people not only to feel safe, but to exercise their freedom.
There is also an evolution worth observing. Created by Pablo De Luca and Gustavo Noguera, GNetwork360 began its journey in 2007. Since 2008, the organization reports more than 24,000 participants across 25 editions held in seven cities: Buenos Aires, Montevideo, Mexico City, Tulum, São Paulo, Santiago and Madrid. What began as a space for training, awareness and networking has increasingly incorporated a strong business dimension. In 2026, its meeting platform had already generated more than 700 B2B appointments before the event formally began.
This reveals something important: inclusion can also generate economic development. Hotels, airlines, travel agencies, destinations, technology companies, financial institutions, public organizations and professionals are beginning to understand that diversity is not simply about representing a community in an advertising campaign. It means designing products, experiences, workplaces and business relationships that genuinely include it. The 2026 edition included organizations such as Google, Expedia Group, Hilton, Delta Air Lines, Ipsos, Kantar Insights and Banco Macro, among many others.
What happens when people who usually move through different worlds begin to meet?
They get to know each other. They listen. Questions emerge. Some prejudices begin to fall. Relationships are created and, eventually, different decisions become possible. That, too, is cultural transformation.
For this reason, I want to congratulate Pablo De Luca and Gustavo Noguera, co-founders of GNetwork360, as well as the entire team at the Argentina LGBT Chamber of Commerce, for sustaining and expanding a space that connects diversity, tourism and business, while also creating the conditions for something far more difficult to measure: genuine human connection.
This edition also allowed me to experience GNetwork360 from a different perspective: observing, engaging in conversations and taking some of those voices beyond the event itself. My thanks to Ben Gómez and Radio Fantástica for opening that space and allowing me to transform part of what I experienced into new conversations.
This is also the professional role I am increasingly developing: not simply participating in events, but reading what is happening within them, connecting different worlds and transforming those experiences into questions about culture, leadership and human development.
Inclusion needs legislation, policies and public commitments. But it also needs spaces where we can practice it, experience it and turn it into concrete action. Because a truly inclusive society is not simply one that allows someone who is different to be present. It is one in which that difference no longer limits their possibilities.
Beyond the event, the question remains.
What are we doing, within our companies, organizations and communities, to ensure that diversity stops being something we merely accept and becomes a freedom people can truly exercise?
If this question is also present within your organization, we can turn it into concrete work. Through the Centro de Desarrollo de la Creatividad, I work with companies, teams and organizations on leadership, organizational culture, diversity and human development, through coaching, workshops and consulting.